You can't understand Muck City from a textbook. I've lived in Belle Glade since 2007, so my understanding of this community comes from firsthand experience. I know there's more to marketing a local business here than choosing keywords or running ads. You have to understand the people you're trying to reach.

I've experienced Belle Glade from very different sides of life—from struggling as a teenager and young mother to working three jobs while raising a family and building a career. Those experiences changed how I understand people, money, trust, and the decisions families make about where to spend it. Today, that perspective influences how I market local businesses: I think about the real people on the other side of every search, ad, website, and social media post.

Outside of work, I'm usually reading, spending time with my three children, planning another trip, or yapping to someone about the latest interesting thing I learned.